FRED PERRY, a great tennis player who won all four major tournaments in the world and was called the "Grand Slammer". After retiring, he started developing sweat bands under his nickname, Fred Perry.
Founded Fred Perry Sportswear in 1952. With the official permission of Wimbledon, we started manufacturing polo shirts with laurel wreaths on the chest.
"What makes your shirt better than other shirts?" "Queen, this shirt fits." This is Queen Elizabeth and Fred Perry, who were invited to Wimbledon as guests. John Perry's conversation. At a time when loose silhouettes were everywhere, shirts that fit Fred Perry's body were so pervasive in Britain that Her Majesty talked about them.
In the 1960s, London's Carnaby Street introduces Mods, the cutting edge of fashion culture at the time and influential around the world. Fred Perry's shirt fits into their lifestyle as they dance at the club all night. Taking this opportunity, Fred Perry has established a unique brand image that is unique in the world and crosses over with fashion, not just a sports brand.
In 2000, Fred Perry's shirts are once again in the spotlight with the reinstatement of vintage fashion. Developed in 1957, the original "M12" design with tip lines on the collar and sleeves has grown into a total fashion brand as a core item. In addition, collaborations with designer brands such as Comme des Garcons and Raf Simons, starting with British iconic musician Paul Weller, became a hot topic. In 2012, we celebrated the 60th anniversary of the brand's birth and are constantly evolving. The style is challenging without winning. Rebelliously for good reason.