■ History of Lacoste LACOSTE ■
In 1933, René Lacoste created the polo shirt. Its code name is L.12.12 *. At the time, the cut and the airy Kanoko material called "Petit Pique Jersey" provided unrivaled comfort.
L.12.12 was quickly recognized as a true innovation. However, René Lacoste called for further evolution. René Lacoste has added an elegant and innovative signature logo to his polo shirt.
That is a crocodile. This pioneered a new generation of fashion for René Lacoste. It attracted many people one after another, and the immovable brand Lacoste was born.
Even now, 80 years later, Lacoste polo shirts are still a popular polo shirt. As technology evolves, the quality of L.12.12 does not change. Now, at this time of celebrating the brand's 80th anniversary, we pay homage to the spirit of René Lacoste's vision.
An elegant and comfortable polo shirt that you will never get tired of. Unchanging quality, comfort and durability are the foundation of Lacoste and are the hallmarks of the brand. Today and in the future, Lacoste will continue to provide unchanging quality, comfort and durability. It has been further improved by bringing together all of the technologies.
