whooplay

A new brand proposed by Asakusa men's shoe manufacturer Hoop de Do, established in 1987.

Under the theme of ‘Let's have fun’, the brand is taking advantage of its unique craftsmanship to spread from Asakusa to Japan and from Japan to the world.

GOLF x Hoop de Do

A new proposal that crosses GOLF and lifestyle.

We want to enjoy GOLF in style and incorporate GOLF into our daily lifestyle.

These are situation shoes that can be used in any situation with the genre mix that whoop-de-doo specialises in.

The logo design is meant to be the pinnacle of the genre (the flag that reigns at the top), with a focus on each field.

The main theme is ‘a wide range of fun in one shoe’.

Combining an unprecedented fusion of ‘original design’, ‘comfort’ and ‘functionality’, the brand aims to propose ‘I've never seen shoes like these’ and ‘I want to wear shoes like these’ in all categories and to develop items that impress with the essence of a playful spirit.