Surf culment
In the 1960s, Ocean Pacific, born as a surf gear brand, has evolved as an apparel brand to meet surfers' needs since the 1970s. An apparel brand that conveys surf culture from beach to street. It is Ocean Pacific.
Brand
The history of Ocean Pacific is said to begin in 1960s when John Smith launched the surf brand in 1972 after Jim Jenks revived as an apparel brand that meets surfer's needs. At that time, during the 60's and 70's, the major movement of the surf culture, which swept the world, including the west coast, and the rest of the world, created a unique style including board shorts, buggy pants and bikini.
Jenks, who inherited the brand from John Smith, produced a signature item that is now taken over the corduroy short pants, open collar surf polo, and the sea Pacific, which all people can sympathize with beach Pacific I spread as a Lurex style brand.
In addition, the surf culture that ocean pacific suggested was spread to music and car, and it went to the skateboard and snowboard in the 80's.
